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Premium Quality
Exceptional craftsmanship with durable materials and attention to every detail.
Excellent Value
Stylish, functional accessories that deliver great value without compromising on quality.
Highly Recommended
A trusted choice loved by customers who appreciate both style and performance.
Effortless brushing and cleanup
A cleaner brush. A smoother routine.
Make your daily hair routine feel smoother, more comfortable, and refreshingly simple with the NOVÉA™ CleanSweep Brush.
Comfort-focused designEasy hair removalMade for everyday use
Designed around you
Comfort from root to tip
The curved brush head follows the natural contour of your scalp for close, comfortable contact. Rounded massage tips glide gently through your hair, helping make everyday brushing feel smoother and more enjoyable.
✓ Curved to follow the natural shape of your scalp
✓ Rounded tips provide a gentle scalp feel
✓ Designed for comfortable everyday brushing
CleanSweep Technology
Slide. Lift. Remove.
Thoughtfully engineered
Everything you need. Nothing you don’t.
01
Curved brush head
Follows the shape of your scalp for closer, more comfortable contact while brushing.
02
Rounded massage tips
Designed to provide a gentle, comfortable sensation against your scalp as you brush.
03
Open, hollow back
Encourages airflow through the brush and makes rinsing and routine maintenance simpler.
04
Retractable comb sleeve
Lifts trapped hair away from the bristles for quick cleanup without picking out individual strands.
Simple by design
How CleanSweep works
A more convenient experience—from the first brush stroke to the final cleanup.
1
Brush
Brush through your hair as usual while the curved head follows the natural contour of your scalp.
2
Slide
When finished, move the retractable comb sleeve upward through the bristles.
3
Lift
The sleeve lifts trapped strands away from the base of the bristles.
4
Remove
Remove the collected hair and return the sleeve to its starting position. Your brush is ready for its next use.
NOVÉA has completely elevated my beauty routine. The quality of everything they offer is next level — you can tell this is a brand that truly cares about its customers. So proud to support a South African brand this good!
Lerato Dlamini
From the packaging to the products themselves, NOVÉA just gets it. As a Cape Town makeup artist, I recommend this brand to everyone. Beautiful products, and a team that clearly loves what they do.
Chantél van der Merwe
I discovered NOVÉA a few months ago and haven't looked back. Every product I've tried has exceeded my expectations. It feels luxurious without the guilt — and knowing it's proudly South African makes it even better!
Ayanda Nkosi
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